There can be a lot of static out there when it comes to understanding what's going on in today's competitive radio marketplace. RADTracker delivers the critical advertising intelligence you need to cut through it all and get a deeper understanding of your share of voice, what your competitors are doing, and what you need to do to get ahead.
- Get a better dial on your competitors' targeting strategies across key radio markets: Calgary, Edmonton, Montreal, Ottawa, Quebec City, Toronto, and Vancouver.
- Analyze performance with timely access to the data, just 9 business days after the end of each broadcast week.
- Access the most comprehensive database of radio spots, 5 seconds and longer, including PSAs and promos.
- Create detailed profiles on your clients' and competitors' target by accessing RADTracker data with audience data in InfoSys+Radio.
- For broadcasters, improve prospecting by trending against existing categories to identify non-advertisers in emerging categories.
- Stay on top of new messaging with email notifications that alert the user the instant a new spot has aired.
- Save time with easy online access.