Dig deep into your audience figures with straightforward reports to help you analyze schedules, profiles or duplication of stations and programs.

Uncover insights with the flexibility to define custom audiences, geographies, and station-groups. ​


Advantages

  • Easily find answers with pre-built reports.
  • Get a comprehensive picture of the market through out-of-market audience data.
  • Access extensive demographic, lifestyle and product consumption data.
  • Analyze TV/radio diary surveys using one application.

Highlights

  • Identify out-of-market tuning that may be impacting station trends.
  • Benchmark your station or program against the market using profile characteristics to highlight your strengths.
  • Capitalize on your advertising objectives using the duplication report to identify exclusive/common audiences between stations or programs.
  • Use the lifestyle and consumption data to create custom audiences such as new car buyers or business travelers.
  • Find the top stations and programs for your target audience through the rank feature.
  • Discover how your listeners are tuning in, whether from car, home or work.