Using the power and depth of InfoSys+ you can find the right balance between radio and TV to provide your clients with the optimal plan.

See the effects of unduplicated reach across both media and understand the relationship between listening and viewing patterns to add confidence to your planning decisions. Find out what TV programs your radio listener is watching, what radio stations particular TV show viewers listen to, and more.


Advantages

  • Gain a deeper understanding of your audience's combined daily radio and TV habits.
  • Provide your clients with a more complete picture of their targets media habits.
  • Save time by accessing a single source of data.
  • Find new opportunities to build on your current strategies.

Highlights

  • The first ever single-source radio and TV database from Numeris for the Canadian broadcast industry.
  • Access TV and radio tuning from the PPM panel for Canada's core markets: Montreal, Toronto, Calgary, Edmonton and Vancouver.
  • Understand trends and dig deeper with new monthly data.